política de privacidad.


Privacy Policy – RUTA

Last updated: March 19, 2026

Carlos Perea León de la Barra (“we”, “our”, or “us”) operates the Ruta Network mobile application (the “App”). This Privacy Policy explains how we collect, use, disclose, and protect your information when you use the App, in compliance with applicable laws and Apple’s App Store privacy requirements.


 1.⁠ ⁠Information We Collect

We collect the following categories of information:

a) Personal Information
   •    Full name
   •    Email address
   •    Phone number
   •    Account-related information

b) Location Data
   •    Precise or approximate location data, collected only after explicit user consent through device permissions
   •    Users may disable location access at any time through device settings

This data is used to:
   •    Provide relevant running routes
   •    Display nearby partner locations such as water, bathrooms, and cafés

c) Usage Data
   •    Interactions within the App
   •    Routes viewed, saved, or created
   •    Feature usage and engagement

d) Device Information
   •    Device type
   •    Operating system
   •    App version

e) Payment Information
   •    Subscription status and transaction data processed via Apple App Store or authorized third-party providers

We do not store full payment card details.


 2.⁠ ⁠How We Use Your Information

We use your information to:
   •    Provide and operate the App
   •    Personalize route recommendations and user experience
   •    Display relevant nearby locations and services
   •    Manage subscriptions and payments
   •    Improve app functionality, performance, and features
   •    Communicate updates, service information, and support


 3.⁠ ⁠Legal Basis for Processing

We process personal data based on:
   •    User consent (e.g., location access)
   •    Performance of a contract (providing the App)
   •    Legitimate interests (improving the App and user experience)


 4.⁠ ⁠Tracking and App Tracking Transparency (ATT)

We do not track users across apps or websites owned by other companies.

Specifically:
   •    We do not use the Identifier for Advertisers (IDFA)
   •    We do not engage in cross-app or cross-website tracking
   •    We do not share personal data with data brokers or advertising networks for tracking purposes

We do not use personal data for targeted advertising.

As a result, the App does not currently require permission under Apple’s AppTrackingTransparency (ATT) framework.

If tracking practices change in the future, we will:
   •    Request user permission through the ATT framework
   •    Clearly explain the purpose of tracking before obtaining consent

 5.⁠ ⁠Third-Party Services

We may use third-party services such as analytics providers (e.g., Firebase) and payment processors.

These providers may collect limited data as necessary to perform their functions and are contractually obligated not to use it for independent tracking or advertising purposes.

We are responsible for all third-party code included in the App and ensure that such services do not perform unauthorized tracking.


 6.⁠ ⁠Data Sharing

We do not sell, rent, or trade personal information.

We may share information in the following circumstances:
   •    With service providers that support the operation of the App
   •    With partners in aggregated and anonymized form only
   •    When required by law, regulation, or legal process


 7.⁠ ⁠Data Retention

We retain personal information only for as long as necessary to:
   •    Provide and maintain the App
   •    Comply with legal obligations
   •    Resolve disputes and enforce agreements

Users may request deletion of their data at any time.


 8.⁠ ⁠User Rights

Depending on applicable law, you may have the right to:
   •    Access your personal data
   •    Correct inaccurate or incomplete data
   •    Request deletion of your data
   •    Withdraw consent at any time by disabling permissions in device settings or contacting us directly

To exercise these rights, contact us at: carlos@ruta.network


 9.⁠ ⁠Data Security

We implement reasonable administrative, technical, and organizational measures to protect personal data. However, no method of transmission or storage is completely secure.


10.⁠ ⁠Children’s Privacy

The App is intended for users aged 13 and older. We do not knowingly collect personal information from children under 13.


11.⁠ ⁠Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted within the App or on our website, and the updated date will be indicated above.


12.⁠ ⁠International Data Transfers

Your information may be processed and stored in countries other than your own, including where our service providers operate. We take appropriate measures to ensure your data is protected in accordance with this Privacy Policy.


13.⁠ ⁠Contact Information

Carlos Perea León de la Barra
Email: carlos@ruta.network













POLÍTICA DE PRIVACIDAD

MÉXICO 2026